Global Civilization Studies
GCS, Vol. 1, No. 1, 2026, pp.122-132.
Print ISSN: 3106-0978; Online ISSN: 3106-0986
Journal homepage: https://www.gcsjournal.com
DOI： https://doi.org/10.64058/gcs260109tcsic
非遗出海为载体讲好中国故事：基于舞剧《咏春》与英歌舞海外传播的路径研究
叶志海（Ye Zhihai）
摘要：在文化强国建设与全球化传播深化的双重背景下，非遗作为中华优秀传统文化的重要载体，其海外传播是讲好中国故事的关键路径。广东作为岭南文化核心区与非遗资源富集地，近年创作的舞剧《咏春》与潮汕英歌舞的海外传播实践取得显著成效，形成现象级传播效应，为以非遗出海为载体讲好中国故事提供了鲜活样本。本文以这两大非遗出海典型案例为研究对象，通过梳理其海外展演、数字传播的实践脉络，分析其在文化符号转化、叙事策略创新、传播渠道构建等方面的共性经验与独特路径。研究发现，以非遗出海为载体讲好中国故事，需依托“符号具象化、叙事普适化、渠道多元化、体验沉浸化”的四维路径，通过非遗文化内核与世界共通价值的精准对接、传统表达与现代传播技术的深度融合，实现从文化展示到价值认同的传播升级。本文旨在为以非遗出海为载体讲好中国故事、推动中华优秀传统文化国际化传播提供可借鉴的实践范式与理论参考。
关键词：非遗出海；中国故事；舞剧《咏春》；英歌舞；传播路径；文化传播
作者简介：叶志海，暨南大学艺术学院/珠江电影学院副教授，文化遗产创意产业研究院副院长，大学生艺术素质教学部主任，硕士研究生导师，研究方向：电影艺术、文化遗产保护与传承、公共艺术教育。电邮：6830249@qq.com。
Title: Telling China's Stories with Intangible Cultural Heritage Going Global as the Carrier: A Study Based on the Overseas Communication of the Dance Drama Wing Chun and Yingge Dance
Abstract: Against the dual backdrop of building a culturally strong nation and deepening global communication, intangible cultural heritage (ICH), as a vital carrier of fine traditional Chinese culture, has become a key approach to telling China’s stories well through its overseas dissemination. As the core region of Lingnan culture and a treasure trove of intangible cultural heritage, Guangdong has achieved remarkable results in the overseas communication of the dance drama Wing Chun and Chaoshan Yingge Dance in recent years, creating a phenomenal cultural communication effect and providing vivid examples for telling China’s stories well via ICH going global. Taking these two typical cases of ICH going global as research objects, this paper sorts out their practical contexts of overseas performances and digital communication, and analyzes their shared experiences and distinctive paths in the transformation of cultural symbols, innovation of narrative strategies, and construction of communication channels. The study finds that telling China’s stories well through ICH going global requires a four-dimensional path of "symbol concretization, narrative universalization, channel diversification, and immersive experience". By precisely aligning the cultural core of ICH with universal values of the world and deeply integrating traditional expression with modern communication technologies, communication can be upgraded from cultural display to value recognition. This paper aims to provide practical paradigms and theoretical references for telling China’s stories well through ICH going global and promoting the international dissemination of fine traditional Chinese culture.
Keywords: ICH going global; China’s stories; dance drama Wing Chun; Yingge Dance; communication path; cultural communication
Author Biography: Ye Zhihai, Academy of Cultural Heritage and Creativity, College Students’ Art Quality Education Department, Jinan University of China. Research area: Film Art, Cultural Heritage Protection and Inheritance, Public Art Education. E-mail: 6830249@qq.com.
